Nicholas Jones - Blog and Archive Website

Rarely in the confusing fog of post-Leave news coverage is there a greater responsibility on the BBC and other public service broadcasters to be fearless in reporting the consequences of Brexit.

For much of commerce and industry the end of 2017 and the start of 2018 is the tipping point for decisions on future investment and the transfer of jobs to the European Union.

Project Deception - the cover-up over the Brexit downside - is still in full swing in Brexit-supporting newspapers such as the Sun, Daily Mail, Daily Express and Daily Telegraph which wilfully continue to deprive their readers of news about the employment opportunities haemorrhaging away to the EU.

The challenge to the BBC, ITV News and Sky News is to offer viewers and listeners a detailed assessment and analysis of the decisions being made.

News that London, as expected, is losing both the European Banking Authority and the European Medicines Agency -- to Paris and Amsterdam respectively -- with the loss of 2,000 jobs, was almost completely ignored by the Brextremist press on Tuesday 21 November 2017.

This hammer blow for London and the wider UK financial and pharmaceutical industry was relegated to nine lines at the bottom of page four in the Daily Mail; two sentences at the bottom of page nine in the Sun; two paragraphs at the bottom of page four in the Daily Telegraph; and ignored by the UKIP-supporting Daily Express.

(The nine lines in the Daily Mail  -- see image -- are marked with a black square close to the bottom of the fifth column).

The recent death of prominent trade union leaders demonised during the industrial conflicts of the 1980s was a reminder of the price that can be paid when public figures get on the wrong side of shifts in public opinion -- a fate that might well await the Brexit cheerleaders.

Union officials involved in the so-called Winter of Discontent and the momentous strikes of the Thatcher years were already unpopular enough with large swathes of the public, but they became hate figures after being constantly traduced by the tabloid press.

Three decades later, the late NUPE leader, Rodney Bickerstaffe -- vilified at the time for calling out on strike grave diggers, hospital workers and the like -- found himself hailed as a hero by countless thousands of lowly-paid workers who credited with having done so much to help establish the national minimum wage.

The irony today is that that the popular newspapers that helped to turn union leaders into hate figures might find their slavish support for ardent Brexiteers -- such as Boris Johnson, Michael Gove, Iain Duncan Smith, Jacob Rees Mogg et al -- is nowhere near enough to save their "heroes" if public opinion swings against them once Project Deception is exposed for what it is, and the nation has come to terms with the full consequences of a hard Brexit.

Tabloid newspaper readers might be forgiven for thinking that the tag Teflon Corbyn is misplaced, given the dire predictions as to what might happen should the Labour Party win the next general election and Jeremy Corbyn becomes Prime Minister.

While not having quite the same ring as Teflon Tony -- recognition of the way trouble did not stick initially to Tony Blair -- the Corbyn nickname does reflect an unpalatable fact for the Tory press.

Their diet of scare stories just bounces off the Labour leader and he has survived -- even thrived -- on a prolonged campaign of character assassination.

The demise of Britain's right-wing tabloids has been forecast for some years, but their long-standing support for Brexit put paid to that contention.

Indeed, the narrow vote to Leave in the 2016 European Referendum -- after decades of negative reporting about EU interference and the impact of rising immigration -- was widely acknowledged as being perhaps the most powerful moment in the recent history of the popular press.

A year later, the tabloids were marginalised as never before when their unprecedented vilification of Corbyn in the lead-up to the 2017 general election proved to be largely counter-productive, becoming a recruiting sergeant for Labour's young activists.

How could two sharply contrasting outcomes occur in such a short space of time? The answer lies in the UK's changing media landscape.

There are a multitude of differences in the approaches taken by Tony Blair and Jeremy Corbyn towards their leadership of the Labour Party, but by far the most significant in terms of today's political campaigning has been Corbyn's total disregard for the bullying of the Tory tabloid press.

Blair, on becoming party leader, was so fearful of the political impact of newspapers such as the Sun, News of the World, The Times and Sunday Times that he went to Australia to seek a fair hearing from Rupert Murdoch.

Two decades after the New Labour landslide of 1997, egged on by the all-embracing support of Murdoch's newspapers, Corbyn has exposed the waning political influence -- if not impotence -- of the once mighty press barons.

Rapidly declining newspaper sales, an ageing print readership, and the inexorable rise of a younger generation of voters largely out-with the reach of mainstream media, are combining to finally put paid to the effectiveness of the scares and smears that for so long have been the daily fare of a Labour-hating mind set nurtured in the Fleet Street of old.

Having worked for fifty years alongside journalists and columnists writing to agendas set by newspapers such as the Sun, Daily Mail, Daily Express and Daily Telegraph, I can sense their all-too sudden loss of authority; gone are the days when the line taken by their newspapers could swing voter sentiment or put the Labour leadership on the defensive.

If Jeremy Corbyn was the unintended beneficiary of the vilest general election reporting of my lifetime, then Theresa May was the true casualty of the bile spewed out by Conservative-supporting newspapers.

She was so cocooned by the deadly embrace of the anti-Corbyn hate of Paul Dacre’s Daily Mail and Rupert Murdoch’s Sun that she was duped into thinking that having been crowned a popular hero by the UK’s two biggest selling tabloids, voters were bound to agree.

Press adulation is seductive for any Prime Minister. May was lauded from the moment she stood for the party leadership and then promised to deliver a hard Brexit.

The 52-48 Leave vote was seen by the Brextremist press – Sun, Daily Mail, Daily Express and Daily Telegraph – as their crowning achievement, an outcome that would not have been delivered if it had not been for their relentless 30-year demonisation of the European Union.

The fatal mistake of May and her team was a failure to realise the extent to which young people who felt their future had been stolen by Brexit were becoming highly politicised, and that unlike their parents, they relied on social media rather than the press.