Nicholas Jones - Blog and Archive Website

Campaigning on the internet during the 2010 general election did not achieve the breakthrough which the political parties were hoping for but communication via the web ‘came of age’ for both the public and the news media.  Speakers at a London conference agreed that voting intentions were influenced by the rise in social networking and the emergence of Twitter as a significant source of information for journalists.

Just as the 2010 general election was a game changer for the political parties of Britain – paving the way for the first peacetime coalition government since the 1930s – so it was for the news media.  But not quite in the way the pundits had been predicted.

Come the next British general election leading broadcasters say they will do their best to ensure that the political parties impose fewer restrictions on the format for any future televised debates between the party leaders.

Online participation in this year’s general election is certain to set a new bench mark for the web’s influence on political debate but the British blogosphere will be hard pressed to match the impact achieved in the campaigning for and against President Obama.

Almost lost amid the United Kingdom’s minimal news coverage of the election campaign for the European Parliament and the English county councils were some significant developments within the British media landscape.  Newspaper websites broke new ground in their bid to challenge other news outlets and showed they could compete head on with mainstream television and radio services.