Nicholas Jones - Blog and Archive Website

Tabloid newspaper readers might be forgiven for thinking that the tag Teflon Corbyn is misplaced, given the dire predictions as to what might happen should the Labour Party win the next general election and Jeremy Corbyn becomes Prime Minister.

While not having quite the same ring as Teflon Tony -- recognition of the way trouble did not stick initially to Tony Blair -- the Corbyn nickname does reflect an unpalatable fact for the Tory press.

Their diet of scare stories just bounces off the Labour leader and he has survived -- even thrived -- on a prolonged campaign of character assassination.

The demise of Britain's right-wing tabloids has been forecast for some years, but their long-standing support for Brexit put paid to that contention.

Indeed, the narrow vote to Leave in the 2016 European Referendum -- after decades of negative reporting about EU interference and the impact of rising immigration -- was widely acknowledged as being perhaps the most powerful moment in the recent history of the popular press.

A year later, the tabloids were marginalised as never before when their unprecedented vilification of Corbyn in the lead-up to the 2017 general election proved to be largely counter-productive, becoming a recruiting sergeant for Labour's young activists.

How could two sharply contrasting outcomes occur in such a short space of time? The answer lies in the UK's changing media landscape.

There are a multitude of differences in the approaches taken by Tony Blair and Jeremy Corbyn towards their leadership of the Labour Party, but by far the most significant in terms of today's political campaigning has been Corbyn's total disregard for the bullying of the Tory tabloid press.

Blair, on becoming party leader, was so fearful of the political impact of newspapers such as the Sun, News of the World, The Times and Sunday Times that he went to Australia to seek a fair hearing from Rupert Murdoch.

Two decades after the New Labour landslide of 1997, egged on by the all-embracing support of Murdoch's newspapers, Corbyn has exposed the waning political influence -- if not impotence -- of the once mighty press barons.

Rapidly declining newspaper sales, an ageing print readership, and the inexorable rise of a younger generation of voters largely out-with the reach of mainstream media, are combining to finally put paid to the effectiveness of the scares and smears that for so long have been the daily fare of a Labour-hating mind set nurtured in the Fleet Street of old.

Having worked for fifty years alongside journalists and columnists writing to agendas set by newspapers such as the Sun, Daily Mail, Daily Express and Daily Telegraph, I can sense their all-too sudden loss of authority; gone are the days when the line taken by their newspapers could swing voter sentiment or put the Labour leadership on the defensive.

If Jeremy Corbyn was the unintended beneficiary of the vilest general election reporting of my lifetime, then Theresa May was the true casualty of the bile spewed out by Conservative-supporting newspapers.

She was so cocooned by the deadly embrace of the anti-Corbyn hate of Paul Dacre’s Daily Mail and Rupert Murdoch’s Sun that she was duped into thinking that having been crowned a popular hero by the UK’s two biggest selling tabloids, voters were bound to agree.

Press adulation is seductive for any Prime Minister. May was lauded from the moment she stood for the party leadership and then promised to deliver a hard Brexit.

The 52-48 Leave vote was seen by the Brextremist press – Sun, Daily Mail, Daily Express and Daily Telegraph – as their crowning achievement, an outcome that would not have been delivered if it had not been for their relentless 30-year demonisation of the European Union.

The fatal mistake of May and her team was a failure to realise the extent to which young people who felt their future had been stolen by Brexit were becoming highly politicised, and that unlike their parents, they relied on social media rather than the press.

Where Britain’s Conservative-supporting newspapers differ from the free press in so much of the western world is in their well-honed role as rabid propagandists.

As polling day approaches in the 2017 general election, the name of the game is to play down the flow of bad news that will become a tsunami with the looming prospect of a hard Brexit.

Any mention of the downside of the Leave vote in the 2016 EU Referendum is being quietly side lined by the Tory tabloids in the final weeks of the general election campaign.

In a calculated display of support, Theresa May’s staunchest cheerleaders are ignoring the impact of the transfer of bank and finance jobs to Frankfurt, Dublin, Paris and the like; the loss of academic and research funding; the falling off in industrial investment; or the steady drift away in skilled EU workers.

Instead the Sun, Daily Mail, Daily Express and Daily Telegraph trumpet the positive message that a government under the “strong and stable leadership” of Prime Minister May will get the best deal for the UK from the Brexit negotiations.

While the ability of pro-Conservative newspapers to manipulate and often dictate the news agenda far outweighed the political impact of a burgeoning online discourse during the 2015 general election, there was no doubt that the power and reach of social media did have a profound effect on the conduct of the campaign.

Twitter, Facebook, YouTube and host of other inter-active services became the top destination for instant news and comment.

Political journalists complained that they had been deprived of the chance to question politicians with the thoroughness of previous elections, but in many ways they had been complicit in allowing the internet to become a pivotal channel of channel of communication.

All too often correspondents and presenters had themselves become slaves to social media, jostling with each other in cyber space in their clamour for attention.

Electioneering via the internet had led inexorably to a reduction in the opportunities for journalists to hold politicians to account.