Category: Election Campaigns
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Campaigning on the internet during the 2010 general election did not achieve the breakthrough which the political parties were hoping for but communication via the web ‘came of age’ for both the public and the news media. Speakers at a London conference agreed that voting intentions were influenced by the rise in social networking and the emergence of Twitter as a significant source of information for journalists.
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Online participation in this year’s general election is certain to set a new bench mark for the web’s influence on political debate but the British blogosphere will be hard pressed to match the impact achieved in the campaigning for and against President Obama.
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